What Arizona Sellers Can Expect from a Data-Driven Home Sale in 2026

When sellers reach out to me, they often say, “I just don’t know what to expect anymore.” They feel confused about pricing, worried about negotiations, and unsure how much control buyers have in 2026.

That hesitation can slow people down, even when they are ready to sell. Most of my conversations focus on the same questions about home value, the type of market we are in, and how buyers are behaving, and without clear answers, the process can feel overwhelming. These concerns are common, but they can be addressed by focusing on a few key parts of the process.

Work with an agent who uses a data-driven marketing plan. Nearly all real estate marketing today, about 99.99%, happens online, and how your home appears online directly affects how many buyers decide to see it in person. A data-driven marketing plan lets us track exactly how your home is performing once it is live on the market. We can see how many people are:

• Viewing your home online
• Saving it to come back to later
• Sharing it with others

We primarily use Zillow for these insights because it has the highest traffic, while Realtor.com also provides valuable information.

A data-driven marketing plan allows us to quickly understand how your home is performing once it is live on the market. We can see how many people are viewing, saving, and sharing the home online. For the most part, we use Zillow for this data because it has the highest traffic and provides the most insight, though Realtor.com also offers valuable information.

These insights give us a clear, fast picture of whether online interest is turning into actual showings. When those numbers align, it tells us the home is positioned correctly in the market.

Why some homes don’t sell. If a home is getting a lot of online views but showings are low, or if showings happen but feedback is lukewarm, we know the market is rejecting the property. In my experience, buyers usually reject a home for only a few main reasons:

• Home’s condition. One of the main reasons a property may not sell is its condition. A full walkthrough helps identify any issues that could turn buyers away. Once we know what needs to be addressed, we create a realistic plan to fix it. I also have a full team of professionals to assist with repairs or updates, so sellers aren’t left to handle everything themselves.
  
• Pricing strategy. The second reason a home might struggle is incorrect pricing. Buyers compare homes in the same neighborhood, and if another home offers more space or features for the same price, it will naturally attract more interest.

That’s why we review the market and agree on a competitive price together. Proper pricing ensures your home stands out for the right reasons and keeps buyers engaged.

• Online presentation. Finally, how your home looks online is critical. Professional photos are essential, but preparation makes them effective. Living in a home day to day is very different from selling it. Pre-packing, organizing, and putting things away helps the home photograph well, attract more online traffic, and increase showings. Just like model homes in new communities, the goal is to help buyers imagine themselves living there.

Selling a home can feel challenging, but with the right guidance, a clear plan, and a data-driven approach, it becomes much more manageable.

We recently hosted a webinar covering home-selling strategies. If you missed it, you can watch the replay, reach out at (480) 327-8092, email info@langanteam.com, or visit kevinsellsaz.com. I’ll send you the link and help you understand your home’s value, create a clear selling plan, and guide you step by step through the process.