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The question I hear more than any other right now is some version of “how’s the market?” It comes up at gatherings, at church, in casual conversations. People want to know where things stand. The answer, honestly, is that it depends on where you are, because the Arizona housing market is not one market right now.
It’s several very different markets happening at the same time across the Valley, and the gap between them is significant enough that a strategy that works in one city could completely miss the mark in another.
The data tells a very different story by city. We use a tool called the Cromford Market Report, which tracks supply, demand, and transaction activity across the Greater Phoenix area and assigns a market index to each city. That index gives us a clear picture of whether a given market favors buyers, sellers, or sits somewhere in between. Right now, the spread across Arizona cities is as wide as I’ve seen it.
Casa Grande sits at a market index of 44%. That means the market there is transacting at roughly 56% below what we’d consider a balanced market. There’s significantly more supply than demand, which puts buyers in a very strong negotiating position. Cities like Avondale and Buckeye are trending in a similar direction.
Chandler tells the opposite story. Chandler’s market index is 154%, making it statistically the strongest market in the MLS right now. Demand is running at about 92% of normal levels, but supply is only at 60% of normal. That combination creates a seller-advantaged environment where inventory is tight and well-priced homes attract serious attention quickly.
Gilbert is in a similar position at a market index of 120%. Both are established, in-demand cities with strong job centers, and buyers in those areas are competing for a limited number of available homes.
Consumer mentality varies just as much as the data. The stark contrast between markets like Chandler and Casa Grande creates a real difference in how buyers and sellers approach transactions. In a strong market, sellers sometimes expect to list and sell at the full asking price within days. In a softer market, buyers are emboldened to submit lower offers even on well-priced homes. Neither assumption is automatically right, and that’s where having accurate, localized data makes the difference between a smart decision and an expensive one.
How we use showing data to guide sellers. One of the things we do that I think matters most is analyzing and showing activity at a granular level. We look at how many showings are taking place in your specific price point and zip code, and then measure the percentage of those showings your home captures.
In some areas, like San Tan Valley or Queen Creek at higher price points, there might only be three or four total showings across the entire zip code over a two-week period. If your home captured two of those four, that’s 50% of the available demand, and it tells us the price is on track even though the raw number feels low.
On the other hand, if a home is getting plenty of showings but buyers are choosing to purchase other properties, that’s a sign the market is signaling that competing homes are offering more value at a similar price point. That kind of feedback tells us the pricing needs to be revisited and allows our sellers to make informed adjustments quickly, rather than waiting months to discover the problem.
The takeaway is that your market depends on your location. The advice that applies in Chandler doesn’t necessarily apply in Casa Grande, and vice versa.
If you’re thinking about making a move or you just want to know what your property is worth in today’s market, reply to this email with “report,” and I’ll put together a custom market breakdown for your specific area and price point. Call or text me at 480-327-8092, email me at info@langanteam.com, or visit kevinsellsaz.com.
I’m always happy to walk you through the numbers.
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